以后，公司将借着电商平台的强劲推动，坚持两条腿走路：国际市场和国内市场并举的方针，坚持“以品牌为为旗帜，以人才为动力”的发展理念；秉承：“以人为本，诚信经营，优质高效，顾客满意”的方针；以“成品第一次抽检合格率达98%以上，顾客满意率95%以上”为质量目标；以“团结、敬业、诚信、创新”为精神；本着“注重细节、关注生态、倡导环保、 创优品牌、领先市场、全方位满足客户需求”的总方针；努力打造中国乃至世界文体行业的明星企业。
我们的荣誉-----------------
2011年温州市制笔协会副会长单位
2012年龙湾区政府优秀企业 2012年"凯文“商标为温州市知名商标 2012年度副会长单位
2012年年度高新区明星企业 2012年温州名牌产品
2013年温州市园区商会副会长单位 2013年明星企业 2013年明星企业家
2013年优秀企业
2014年高新区优秀企业 2014年"古仔龙"系列获温州名牌产品称号 2014年安全生产标准化三级企业
中国制笔协会会员单位 安全生产标准化证书 环境治理突出贡献奖
Nowadays the market instruction is undergoing the big changes, economic globalization prevails the market not only now but also in the future. In order to achieve the brand strategy of “ Building global brand” , the company is carrying on the new round of transformation and upgrading , and will continue to adhere the management idea of “ enhancing the diathesis , focusing on the management ,reducing the cost , expanding market , Grasping the marketing , Creating brand” . Break through the R&D, market development, sales, production and so on.
R&D
The company continuously investing 5% of annual turnover for R&D and new equipment procurement, ensuring the company always been in the leading level of the industry.
The company keep developing about 10 new items every year, and ensure all the new developed items can meet the market’s requirement.
Market expanding
The company’s products has been selling world widely, including America, Europe, Middle East area, Southeast Asia, Australia etc. and establish a good cooperation relationship with Carrefour, Wal-mart, Disney etc. We will continuously strengthen the development of expansion of international market. Strive to make the company’s products to every corner around the world.
Now China has become the second-largest economy of the world, so the domestic market space is large, and the company has begun to expand the domestic market, by selling some goods in the domestic market successfully with good market response.
The e-commerce must be the trend of times in the future, especially the domestic e-commerce development. In 2014, the domestic e-commerce sales accounted for 24% of global e-commerce sales proportion. Our company has cooperated with well-known e-commerce contractor Alibaba nearly three years. It has obvious improvement on company’s brand promotion and sales promotion. We will continue to increase e-commerce business platform, with aim at achieving more quickly, more powerful point through the e-commerce business platform.
Sales Value objective:
150 million in 2015.
200 million in 2016.
300 million in 2018
Kaiwen staffs are full of confidence for the future development, and firmly believe in the joint efforts of everyone, plan will become the reality.
Our company will be strongly driven by e-commerce platform, insisting on walking by two legs: international market and domestic market, and adhering to the development philosophy of “Brand as banner, Talent as power”, with following the tenet of “People-oriented, Integrity management, High-quality and efficiency, Customer satisfaction”, aiming at achieving the quality goal of “The percent of pass more than 98% for the first sampling, the customer satisfaction rate more than 95%”, taking “Unity, dedication, integrity, innovation” as the spirit, and “Paying attention to the details, focusing on brand, advocating environmental protection, creating excellence, leading the market and being comprehensive to meet the customer demand” as general policy, trying our strongest efforts to be the star enterprise of stationery industry in China and the world
